Wipe Manufacturing: Private Labeling vs Contract Manufacturing
The most prevalent fiber types which are used to produce personal tissues are cellulose fibers: cotton, wood pulp, and viscose rubber. These fibers each go all the way through the manufacturing procedure to form a nonwoven material. Synthetic oils like polyester and polypropylene are likewise added to wipes production.
Disposable wipes are produced from a non-woven material, consisting of continuous strands or webs of fibers that are mechanically attached by various methods. The process commonly employed to manufacture wipes is called "dry-laid"; this procedure uses air to agitate the fibers and place them randomly on the web. Synthetic oils, such as polyester and polypropylene, are added in the production of disposable wipes to provide better quality.
The demands of our busy lives have turned us into picky consumers who anticipate that the products and services we buy will match our special needs, be productive, and help us not be held back. The wet wipes market evolved out of these demands. Wet wipes are handheld; we can carry them everywhere we go. Cleaning becomes quick and simple with them; no need to look for rags and cleaning solution bottles.
Private Labeling and Contract Manufacturing
The result of Private Labeling and Contract Manufacturing is identical: a product to be sold. The variance lies in the process. Private labeling is a plug-and-play scenario, where you pick a finished product from a supplier and add your company's name to it.
Contract manufacturing is a do-it-yourself scenario in which you develop every part of the product from formulation to packaging with help from some companies. Both variants have advantages and disadvantages, so they should be considered in a little more detailed way.
"Laboratoire Naturel offers both private label and contract manufacturing, providing a full range of innovations, formats, materials and lotions"
What is Private Labeling
This choice is generally more suitable for those small businesses that lack the time and resources to devote to exploring the ingredients for developing wipe products from the basics: formulation, packaging, and labels, or for bigger brands that are more concentrated on some other areas of the business.
With this variant, what you have to do is to come up with a private labeling company offering a product to please your target audience, and you're all set. The benefit of this variant is that you can outsource.
What is Contract Manufacturing
This option is in fact the counterpart of private labeling. For contract manufacturing, you have to collaborate with providers to determine the formula, packaging, and label type. This makes it necessary for you to engage up to three various suppliers, even though certain companies (one supplier) cover all three functions.
All in all, in case you do have a great idea and wish to develop a product formula that will assist in placing your brand different from other brands, then this might be a viable option for you. In addition, you get a whole lot more oversight of the product, since you will have basically total independence (whatever is possible) over your final product, you will be able to distinguish yourself from the rest of the world.
The decision really gets at your unique business metrics and market potential. If you are crafting a game-changer or brand using your product, a contract manufacturing solution would be the best way to go.